Dean Westervelt

Vice President, Marketing Science at RAPP

Dean Westervelt is an accomplished analytics and consulting professional with extensive experience in the insurance and healthcare sectors. Currently serving as Vice President, Analytics and Consulting Strategy Lead at Acxiom since January 2023, Westervelt focuses on connecting analytic services to client value. Previously, Westervelt held senior leadership roles at Wunderman Thompson Data, where responsibilities included strategic discussions and driving analytic consulting. Other notable positions include Vice President at Targetbase, Merkle, Precision Dialogue, and Epsilon, demonstrating a consistent emphasis on predictive analytics, client service, and marketing strategy throughout a career dedicated to leveraging data for enhanced decision-making. Westervelt holds degrees in Economics and Psychology from prestigious institutions including William & Mary and Boston College.

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