Manpreet Singh is a seasoned marketing professional with extensive experience in analytics and digital marketing. Currently serving as the Director of Marketing Science at RAPP since May 2022, Manpreet leads the application of Marketing Science offerings for the US Army, focusing on client goals through analytics methodology and data visualization. Previously, roles included Senior Manager of Marketing Analytics at Zocdoc, where efficiencies in digital marketing were emphasized, and Global Manager of Consumer Performance Analytics at PayPal, responsible for building measurement frameworks. At Merkle, various positions from Analytics Director to Senior Marketing Analyst contributed to driving results through strategic client partnerships and advanced analytics. Early career experiences as a Digital Marketing Analyst at LeadQual, LLC, and an SEM Specialist at DynamicOxygen provided a strong foundation in campaign management and web analytics. Manpreet holds a Bachelor's degree in Applied Mathematics from Queens College.
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