Melissa Marano

Melissa Marano serves as Vice President of Experience Strategy at RAPP since November 2018, leading strategic initiatives for high-profile clients such as PayPal and Ralph Lauren. Previously, as Director of Experience Strategy at AKA NYC from December 2010 to November 2018, Melissa directed account strategy and contributed to integrated media and experiential marketing campaigns. Prior roles include Director of Client Services and Strategy and Marketing Director at the Denver Center for the Performing Arts, and Marketing Manager at Richard Frankel Productions. Melissa's career began at the Manhattan Theatre Club as a Marketing Associate. Educational credentials include a Bachelor of Arts from Florida State University and a focus on Strategic Planning for Marketers from NYU Stern School of Business.