Rodd Pribik

Rodd Pribik serves as the Director of Analytics at RAPP since April 2021, where responsibilities include designing end-to-end data analytics solutions and leading cross-team collaborations for technical implementations. Prior experience includes a role as Director at Merkle, focusing on developing KPI and measurement frameworks to enhance marketing performance and guiding CRM engagements. Earlier positions encompass an MBA internship at DICK'S Sporting Goods in marketing analytics and engineering roles in clean technology, automation systems, and academia, including research at renowned institutions. Rodd Pribik holds an MBA from Carnegie Mellon University and a B.Sc in Physics and Mathematics from Dickinson College.