TC

Tara Casterella

Programmatic Sales Director at Raptive

Tara Casterella has over 15 years of experience in the media and advertising industry. Tara started their career as a Sales Assistant at Home and Garden Television in 2005 and also worked in Sales Coordination at DirecTV in 2006. From 2007 to 2011, they served as a Senior Sales Planner at Home and Garden Television. Tara has also worked as an Account Executive at eHarmony.com and Burst Media and served as an Account Executive - Digital at Scripps Networks Interactive from 2013 to 2018. Tara joined Trusted Media Brands, Inc. as a Digital Account Executive in 2018 and went on to work as a Consultant at Consumable in 2019. Tara currently serves as a Programmatic Sales Director at Raptive. Throughout their career, Tara has worked closely with top tier agencies and has extensive knowledge in the direct and programmatic landscape.

Tara Casterella attended John Jay High School, but no information is provided regarding when they graduated or what degree they obtained. From 2002 to 2005, they attended the University at Albany, SUNY, where they obtained a Bachelor of Arts degree. Their field of study was Rhetoric and Communication, with a secondary focus on Business.

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Timeline

  • Programmatic Sales Director

    November, 2019 - present