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Tara Casterella

Programmatic Sales Director at CafeMedia

Tara Casterella has over 14 years of experience in the media industry. Tara is currently working as a Programmatic Sales Director at Raptive since November 2019. Previously, they worked as a Consultant at Consumable from May 2019 to November 2019. Prior to that, they held the position of Digital Account Executive at Trusted Media Brands, Inc. from October 2018 to May 2019. Tara also worked as a Digital Account Executive at Discovery Communications (formerly Scripps Interactive) from March 2018 to October 2018. Before that, they had a long tenure at Scripps Networks Interactive, where they held roles such as Account Executive - Digital and Associate Account Executive - Digital Sales from 2013 to 2018. Tara started their career as a Sales Assistant at Home and Garden Television from July 2005 to November 2006 and then became a Sales Coordinator at DirecTV from November 2006 to May 2007. Tara later returned to Home and Garden Television and held the position of Senior Sales Planner from 2007 to 2011. Tara Casterella has extensive experience in digital sales, account management, and building relationships with top-tier agencies.

Tara Casterella completed their Bachelor of Arts degree in Rhetoric and Communication, with a focus on Business, from the University at Albany, SUNY, from 2002 to 2005. Prior to that, they attended John Jay High School, though no specific degree or field of study is mentioned.

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Timeline

  • Programmatic Sales Director

    November, 2019 - present