Alethia Toh

Alethia Toh currently serves as the Consumer Marketing Manager for APAC at Rare Beauty, leading marketing efforts across nine markets, including Singapore, Malaysia, and Australia, since June 2025. Prior to this role, Alethia spent a decade at Benefit Cosmetics, where responsibilities included managing PR, digital, and e-commerce for the SEA region, executing comprehensive marketing plans, and achieving significant social media engagement. Alethia's career began at THE FACE SHOP, where marketing strategies were developed and influencers were identified for promotional campaigns. Alethia holds a Bachelor of Commerce in Marketing from Murdoch University and a Diploma in Business Studies with a focus on Entrepreneurship and Marketing from Ngee Ann Polytechnic.