Sam Lilley

Head Of Marketing at Rarebird, Inc.

Sam Lilley is an experienced marketing professional currently serving as the Head of Marketing at Rarebird, Inc. since January 2022, where the focus is on developing a caffeine alternative that enhances alertness while reducing stress and irritability. Prior experience includes various roles at Restaurant Brands International from August 2018 to July 2021, culminating in the position of Manager of Popeyes Marketing Category Management, along with Progressive roles as Sr. Analyst and Analyst in multiple divisions including Operations Analytics and Financial Planning & Analysis. Earlier experience includes a summer analyst role in Real Estate Capital Markets at Regions Bank in 2017. Sam holds a degree from the University of North Carolina at Chapel Hill with a Spanish Minor for the Professions, which included summer studies at Universidad de Sevilla in 2016.

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Raleigh, United States

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Rarebird, Inc.

Introducing our Specialty Coffee Association award-winning Px Coffee. It’s just like your regular coffee, but you’ll feel better during the day and sleep better at night. We asked ourselves, what if coffee could be even better? Instead of caffeine, our coffee contains Px, a caffeine derivative your body naturally makes after you consume caffeine. Just like caffeine, Px wakes you up and reduces fatigue. But unlike caffeine, Px won’t leave you feeling jittery, wired, or over-caffeinated. And if that wasn’t good enough, Px is also cleared from your body faster than caffeine, so you can drink Px coffee later in the day without worrying about it affecting your sleep at night.


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