Rarekind is a collective of artists, thinkers, and operators.

A system built for those with sharp perspectives and strong voices.
People who see differently and build with clarity.
Led by Nathasha Kumar and Himanshu Sharma, Rarekind is part of Maloka, a venture builder creating brands from the ground up. Maloka backs long-term thinking, focused execution, tech and AI-friendly systems, and community-first companies with cultural intent.
We’re a lean, high-standard team driven by experience, taste, and purpose.

Nathasha Kumar, known as Nat.Bot on social media is a serial entrepreneur and mystical explorer. With over 16 years of experience building and scaling D2C brands, she now runs Maloka, crafting creator-led and community-first companies. Her work sits at the intersection of technology, psychology, mysticism, and culture.

Himanshu Sharma brings over a decade of experience in creative direction, working with brands and creators across various industries. He has a clear sense of what lands, what fails, and what endures.

Together, they bring the clarity of a brand founder and the precision of a creative operator into one system. No fluff. Just work that holds.

RareKind Labs

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