Darin Cannon

Darin Cannon has an extensive work experience spanning several industries. Darin is currently working as the Zebco Brands Marketing Director at Rather Outdoors since May 2022. Prior to this, they held the position of Sr. Director Product and Marketing at OFM, LLC from October 2020 to May 2022. In this role, they provided strategic business planning within the product development, marketing, and brand teams for the OFM family of Home Office and Gaming furniture brands. Darin successfully positioned the RESPAWN brand as a top 3 brand in the gaming furniture category by 2023 and maximized marketing investments for a $140M business.

Before joining OFM, LLC, Darin worked at NBG Home as the Director of eCommerce from April 2018 to October 2020. Here, they oversaw all aspects of e-commerce and omni-channel strategies for 20+ ecommerce accounts, leading to a significant increase in sales. Darin also built and maintained strong partnerships with key retailers such as Wayfair to drive sales growth.

Prior to that, Darin worked at DC International, where they held two positions: Director of Digital Marketing from March 2016 to April 2018 and Sr. Product Manager from November 2012 to March 2016. In these roles, they developed and executed marketing objectives, lead business transformation projects, and drove product roadmap and strategy.

Darin also gained valuable experience at Dr Pepper Snapple Group as a Sr. Strategic Planning Analyst from May 2006 to November 2012, where they managed a 50-brand product portfolio. Darin started their career at PepsiCo as a Sr. Systems Analyst and later worked as a Finance Data Analyst at Frito-Lay North America.

Overall, Darin Cannon brings a wealth of knowledge and expertise in marketing, product development, e-commerce, and strategic planning to their current role as Zebco Brands Marketing Director at Rather Outdoors.

Darin Cannon has a Bachelor of Business Studies degree with a focus in Marketing from Dallas Baptist University. In addition to their degree, Darin has obtained various certifications, including the SaaS Marketing Masterclass from Udemy, Facebook Ad Manager from Meta, Amazon Sponsored Ads Foundations Certification from Amazon, Google Adwords Certification, Google Analytics Certification, Inbound Certification from HubSpot, Agile Crash Course from Udemy, Brightedge SEO Certification, Effective Time Management from New Horizons Computer Learning Centers, Lean Six Sigma - Yellow Belt, Managerial Leadership from New Horizons Computer Learning Centers, Microsoft Access 2003 Level 3 from New Horizons Computer Learning Centers, Microsoft Excel 2003 Level 3 from New Horizons Computer Learning Centers, and Microsoft Visio 2003 from New Horizons Computer Learning Centers. The dates of their certifications vary, with the most recent being the SaaS Marketing Masterclass obtained in March 2022.