Matthew Dupuie

Paid Media Manager at Rather Outdoors

Matthew Dupuie has years of experience in the media and advertising industry. Matthew is currently working as a Paid Media Manager at Rather Outdoors, where they collaborate with vendors, agencies, and in-house departments to develop media strategies for the company's brands across North America. Their responsibilities include optimizing campaigns, planning media placements, and driving brand awareness and sales through partnerships with top retailers.

Prior to this, Matthew worked as an Account Manager at Bayard Advertising, Inc. from June 2022 to March 2023. Matthew also gained valuable experience at Nexstar Media Group, Inc., where they served as a Digital Marketing Strategist from November 2021 to July 2022, and as a Digital Sales Manager from September 2021 to July 2022.

Before joining Nexstar, Matthew held multiple roles at Alpha Media USA, starting as a Sports Director in August 2019 and transitioning to the positions of On Air Talent, Production Director, Promotion Director, and Social Media Manager from April 2017 to November 2021.

Matthew began their career at Yeary Broadcasting, where they served as a Sports Director from June 2012 to March 2017 and as a Board Operator from June 2011 to June 2012.

Matthew Dupuie attended Johnson & Wales University from 2017 to 2021, where they obtained a Bachelor's degree in Advertising and Marketing Communications. In August 2022, they also obtained certification as a Glassdoor Agency Certified from Glassdoor.

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Timeline

  • Paid Media Manager

    March, 2023 - present