Rather Outdoors
Tony Mehrl has a diverse work experience in the marketing and trade fields. From 2017 to the present, they have been working at Rather Outdoors as the Brand Manager for Lew's. Prior to this role, Tony served as the Director of Trade Marketing & Field Activation from 2020 to 2021 and as the Trade Marketing Manager from 2017 to 2019.
Before joining Rather Outdoors, Tony worked at Hunters Specialties starting in 2014. During their time there, they held various roles including Channel Marketing Manager from 2016 to 2017, Assistant Marketing Manager in 2016, and Sales and Marketing Associate from 2014 to 2016. As a Sales and Marketing Associate, Tony was responsible for managing the Amazon.com and Amazon.ca accounts, overseeing the fulfillment process for over 500 products and 7 different brands.
Tony Mehrl attended Linn-Mar High School from 2006 to 2010 but did not receive a degree or have a specific field of study during this time. Tony then went on to enroll at The University of Iowa Tippie College of Business from 2010 to 2014, where they obtained a Bachelor of Business Administration (BBA) degree. Tony double majored in Finance and Marketing during their time at the university.
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Rather Outdoors
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Our story — like just about all of our favorite stories — starts on the water. Most of us grew up as anglers, raised by anglers. From the very beginning we knew the names. When we were finally tall enough to use the rods our parents “lent” us, they said Lew’s on the side. The tackle came in bright yellow boxes with the old Strike King logo that looked a little bit like a keyhole. When other kids put posters of Camaros and space shuttles on their walls, we had boats, rods, reels, and fish. At first, we connected with brands and with experiences. When we got a little older and started buying our own equipment, we found a home in the industry itself. From the shop that sold us our first rod to the pros that showed us how it’s done, the fishing business is never “just business.” It’s a community, a culture, and a family. We’ve been blessed with the opportunity to dedicate our careers to protecting and nurturing the legendary brands we grew up with. We believe that everyone should be able to experience nature the way we do — with the right equipment, made with passion and sold with truth. Our mission is to protect and respect the world’s greatest outdoor brands. And it’s our privilege to pass them on to future generations stronger than when we found them. With a decades-long legacy in angling as our cornerstone, we will carve out an enduring future for the legendary brands in our family. And in so doing, we'll create a legend of our own that can stand alongside them.