Rafael Brancewicz

Head of Growth and Business Development at Ratio.City

Rafael Brancewicz has extensive work experience in various industries. Rafael is currently the Head of Growth and Business Development at Ratio.City, where they are responsible for developing marketing strategies, creating marketing materials, and engaging with potential customers. Prior to Ratio.City, Rafael was a Fractional Head of Growth at Divisional.

Before that, they worked at Nexapp as a Growth Marketer, where they designed and executed a Go-To-Market strategy for a new SaaS tool called Axify. Rafael was in charge of brand awareness, digital campaigns, user onboarding, and marketing automation. Rafael also played a key role in revamping the website and implementing pricing and privacy policies.

Earlier in their career, Rafael worked as a Digital Marketing Manager at Direct Objective Consulting, where they built user acquisition campaigns, managed email campaigns, and led audience targeting strategies. Rafael also worked as a Digital Marketing and Content Specialist at Urban Barn, a Content Specialist and Senior Account Administrator at Best Buy Canada, and as a Consultant and Project Manager at DynaFin Consulting.

Rafael's experience also includes working at The Bank of New York Mellon as a Controller and Market Expert, and at EUROCONTROL as a Terminologist/Translator intern. With their diverse background in marketing, growth, and project management, Rafael brings a breadth of skills and expertise to their roles.

Rafael Brancewicz holds a Master's degree in Multidisciplinary Translation from ISTI. In terms of additional certifications, Rafael obtained the following qualifications: Growth Marketing Specialist from CXL in January 2023, Google Analytics Advanced from Google in March 2021, becoming an SEO specialist from LinkedIn in April 2019, keyword research in SEO from LinkedIn in April 2019, video optimization in SEO from LinkedIn in April 2019, international SEO fundamentals from LinkedIn in April 2019, local visibility in SEO fundamentals from LinkedIn in April 2019, SEO tools exploration from LinkedIn in March 2019, link building in SEO from LinkedIn in March 2019, SEO audits from LinkedIn in March 2019, and SEO fundamentals from LinkedIn in March 2019. Additionally, Rafael obtained Lean Six Sigma certification in March 2015 and the Prince 2 Foundation Certificate from AXELOS Global Best Practice in February 2015. Furthermore, Rafael earned certifications in inbound marketing from HubSpot Academy in May 2021 and Google Ads Display, Google Ads Search, and Google Ads Video Certification from Google Ads in February 2021.

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Timeline

  • Head of Growth and Business Development

    November, 2022 - present