RATIONAL
Roland Haase has a strong and diverse work experience in the field of marketing and communications. Roland has worked at RATIONAL AG since 2014, initially as the VP Marketing Communications and later as the VP Brand Management & Product Communications. RATIONAL AG is a leading company in the hot food preparation industry. Prior to this, Roland worked at CLAAS from 1994 to 2014 in various roles, including Leiter Marketing-Kommunikation and Referent Verkauf/Marketing Ersatzteile. CLAAS is a well-known agricultural machinery manufacturer. Overall, Roland Haase has extensive experience in marketing and communications roles in both the food preparation and agricultural industries.
Roland Haase attended the Berufsakademie Stuttgart from 1991 to 1994, where they obtained a degree in Betriebswirtschaftslehre (Business Administration). Roland also holds the certification of Dipl.-Betriebswirt from the same institution. No specific information is provided regarding the month or year in which the certification was obtained.
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RATIONAL
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For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.