Hanna Keimelmayr

Hanna Keimelmayr is an experienced professional in product and brand management, currently serving as an Innovation Manager at RAUCH Fruchtsäfte since June 2022. Previously, Hanna held roles such as Product- & Brand Manager at Segafredo Zanetti Austria Ges.m.b.H., where responsibilities included assortment analysis and process optimization, and Brand Manager at Paul Reber GmbH & Co. KG, focusing on market analyses and product communication strategies. Prior experience includes working as a Senior Strategy Consultant and Junior Creative at bluforce group, where Hanna developed 360° concepts and managed brand positioning. Early career involvement included technical roles in theater and a product development internship at Orangemoon. Educational background comprises a Master of Arts and a Bachelor of Arts in Design and Product Management from Fachhochschule Salzburg.