Nicole Teriaca

Nicole Teriaca is a Director of Digital Strategy & Partnership Alliance at Rave Digital. Nicole has over 25 years of experience in publications, including New York Magazine, AT&T, Concierge's Image, DuPont Registry, Vogue, American Spa, and ISpa. Nicole is also an AdWords Certified and Analytics IQ Certified Digital Strategist.

Nicole's work focuses on collaborating with program and channel managers to develop and drive an ethical / white-hat SEO strategy, complete with necessary content and site architecture guidelines. Nicole also performs ongoing keyword discovery, expansion, prioritization and optimization, as well as competitive analysis to identify insights to share with teams and incorporate into existing strategies. In addition, Nicole optimizes on-page website content and landing pages to earn search engine rankings, reviews site architecture and Google Search Console to optimize crawl paths, broken links and add internal and external links, and conducts outreach and link building efforts to acquire high domain authority links.

Some of Nicole's other responsibilities include planning and executing advanced SEO strategies such as Schema, Rich Data Snippets, AMP Pages, etc., creating wireframes to communicate look-and-feel, layout, and content for various website projects, recommending and testing new content/copy/layouts to improve conversion on website, measuring and communicating performance of website covering on-page engagement, page load time, search engine rankings, and more.

Prior to their current role at Rave Digital, Nicole served as a marketing consultant for Arch Media Inc., Sanctuary Chiropractic Acupuncture Center, FitnessWorkoutsInc.com, and Beyond 360 Imaging.

Nicole Teriaca has completed the following Google certifications: Google Tag Manager, Google Analytics Platform Principles, Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification. Nicole is also certified in Shopping Ads through Google and Inbound Marketing through HubSpot Academy. Additionally, they hold Google AdWords certifications in Display and Search, as well as a Google Analytics Individual Qualification. Finally, they is certified in Google Mobile AdWords.