Laura Smettem

Laura Smettem is an experienced marketing professional currently serving as Marketing Director and Head of Marketing at Ravelin Technology since September 2023. Prior roles include Senior Field Marketing Manager for UKI and Nordics at Backbase, where Laura developed and executed marketing strategies to support pipeline growth. At Ekata, a Mastercard company, Laura managed the EMEA marketing team, focusing on global B2B lead generation and brand awareness. Additional experience includes roles at Legal & General in marketing and events, as Head of Marketing and Communications at Next Step Education Limited, and as a Sales Associate at Haymarket Media Group. Laura holds a BA in History from the University of Exeter and has demonstrated a strong ability to drive marketing initiatives, foster relationships, and generate revenue across various industries.