Heidi Luerra

Founder & CEO at Raw: Natural Born Artists

Heidi Luerra is a seasoned business strategist and angel investor currently serving in multiple roles across various companies. As a Business Strategist and Angel Investor at Hatch Planning & Strategy since June 2020, Heidi assists entrepreneurs in building sustainable and profitable businesses. In February 2023, Heidi became Co-Owner and Fractional COO at StackWrap, a solution providing streamlined tech integration for the Real Estate industry. As Co-Owner of The Local Gist since August 2023, Heidi is developing a hyper-local visual search engine aimed at indexing deals and discounts. Additionally, Heidi is an active Angel Squad Member at Hustle Fund and has a long-standing history as Founder and CEO of RAW:natural born artists, which transitioned to a tech licensing program in 2021. Founding FOUND Agency in April 2015, Heidi connects independent artists with businesses and manages creative projects, while also owning HALuerra LLC, focused on creative marketing and eco-conscious events. Previously, Heidi founded Project Ethos, organizing quarterly events centered on fashion, music, and art.

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