Ivette Alonso

Ivette Alonso serves as the Sr. Director of Strategy and Analysis at Razorfish since August 2016, where leadership encompasses strategy and digital transformation for global 1000 B2C and B2B clients. Previously, Ivette held the position of Senior Manager in Strategy and Analysis at Publicis.Sapient from August 2011 to July 2016. Prior to that, Ivette was the Digital Media Lead at Burger King from January 2007 to August 2011, overseeing the execution of digital campaigns such as Whopper Sacrifice and Simpsonizeme. Additionally, Ivette worked as the Regional Media Director at Universal McCann from May 2005 to December 2006, focusing on account retention and growth for major clients like GM, Johnson & Johnson, and Coca-Cola. Beginning a career as an Account Manager at Latin3 from 2002 to 2005, Ivette holds a Bachelor of Science degree in Communication and Media Studies from the University of Miami, earned between 1998 and 2001.