Larry Henderson

Larry Henderson is an experienced professional in data science and analytics, currently serving as Associate Director at Razorfish since September 2022. Prior to this role, Larry held the position of Lead Digital Project Manager at Wunderman Thompson Data, managing MarTech implementation projects including Adobe Analytics and Marketo from June 2021 to September 2022. Larry also worked at JCPenney as a Digital Sr. Specialist in Engagement & Retention, focusing on e-Commerce analysis and customer journey optimization between March 2019 and June 2021. Previous experience includes roles at Research Now as Product Implementation Manager and Senior Project Manager, where responsibilities included coordinating advertising tag implementations and managing custom research projects. Larry holds an MBA in Strategic Management from the University of North Texas and a B.A. in Political Science from The University of Texas at Arlington.