Alena Haidukevich is a Senior Business Analyst and Campaign Manager with a strong background in programmatic advertising. Currently, Alena works at Reckitt, shaping global AdTech strategy across over 60 markets while leading transformation projects and optimizing digital investments. Previously, Alena held positions at KINESSO and GroupM, where they guided campaign execution and implemented performance optimizations for high-profile clients. Alena earned a bachelor's degree in Logistics and Administration in Media and Technology Management from Uniwersytet Warszawski.
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