Amy Vu

Amy (Hien) Vu is an experienced marketing professional with extensive expertise in brand management and marketing strategy across various sectors. Currently serving as the NZ Marketing Lead and Senior Brand Manager for Dettol ANZ at Reckitt since February 2022, Amy previously held the position of Head of Brand and Trade Marketing - Health at Australian Pharmaceutical Industries from July 2021 to February 2022. Prior to that, marketing roles at The Kraft Heinz Company focused on sauces and dressings, and at Essity Australasia involved leading category initiatives. With a strong foundation in health care marketing from RB and Unilever, Amy has effectively managed well-known brands like Nurofen, Gaviscon, and Dettol throughout a career that began as a Media Planner at Mindshare. Amy holds a Bachelor’s degree in Marketing and Advertising from Auckland University of Technology, completed in 2005.