André Mendes

André Mendes serves as the Marketing Category Head for Intimate and Personal Care at Reckitt, overseeing brands such as Olla, Jontex, Veet, and Dermodex since August 2019. André leads the Center of Excellence for Intimate Wellness across Latin America, focusing on long-term equity and innovation strategies through a consumer-centric analytical approach. Previously, André held key marketing roles at JACOBS DOUWE EGBERTS, where successes included management of the Café Pilão brand and innovation in the coffee category, and at Bayer Pharmaceuticals, where significant contributions were made to the baby care segment and the analgesics category. Early career experiences include roles at Pfizer that involved trade marketing and brand development in multivitamins and analgesics. André holds an MBA in Behavior and Consumer Science from ESPM and a Bachelor's degree in Advertising from Faculdade Cásper Líbero.