Iara Rodrigues Montanari is an experienced professional in digital sales and e-commerce, currently serving as the Global Head of eB2B & Digital Tech Platforms at Reckitt since December 2021. Iara has a robust background with Unilever, where from 2006 to 2021, various roles included B2B Ecommerce Manager for Spain, Ecommerce Manager for South Latin America, and roles focused on change management and customer development. Iara has successfully developed and executed strategies for B2B channels and online marketplaces, emphasizing customer experience and operational efficiency. Iara holds a Bachelor's degree in Business Administration with an emphasis on International Business from Centro Universitário Fundação Santo André and has additional training from IT Partners School.