Ivelina Percheul

Ivelina Percheul is a seasoned professional with extensive experience in brand management and digital innovation, currently serving as a Senior Brand Manager for Finish dishwasher detergents at Reckitt since June 2019. In this role, Ivelina leads brand strategy for the DACH market, drives growth initiatives, and oversees creative messaging across platforms. Previous positions at Reckitt include Digital Innovation & Content Manager, where Ivelina spearheaded eCommerce innovations for Sagrotan and digital-first brands. Prior to Reckitt, Ivelina held various marketing roles at The Kraft Heinz Company, focusing on brand strategy development and product activation across multiple categories. Ivelina holds a Master's degree in Finance, Banking & International Finance from the University of National and World Economy, along with additional degrees from Radboud University and VIA University College.