Krystyna Pazio

Krystyna Pazio is an experienced marketing professional specializing in e-commerce and performance marketing, currently serving as the E-commerce Consumer Experience & Performance Marketing Team Lead for Reckitt in Poland and Eastern Europe since March 2021. Krystyna has a strong background in managing media e-commerce teams, developing media brand strategies for e-commerce channels, and optimizing campaigns on platforms such as Allegro. Prior experience includes roles at LOT Polish Airlines where strategic performance marketing was prepared for over 50 markets, and various positions at TalentMedia and iProspect focusing on digital media strategies and paid search campaigns. Krystyna holds a Master's degree in E-business and a Bachelor's degree in Quantitative Methods in Economics and Information Systems from SGH Warsaw School of Economics.