Marcelle Katayama

Regional Head Of Digital, Media And E-commerce at Reckitt Benckiser

Marcelle Katayama is a seasoned professional in eCommerce and media strategy with significant experience in leading partnerships, digital marketing, and media solutions. Currently serving as a Senior Manager of eCommerce at Reckitt Benckiser since February 2020, Marcelle focuses on crafting performance-driven strategies and developing an eCommerce Mar-tech ecosystem. Prior to this role, Marcelle held various positions at dunnhumby, including Regional Partnerships Lead, where responsibilities included partner go-to-market strategy and joint sales execution, as well as Media Specialist and Media Account Manager, focusing on multichannel media solutions and campaign analysis. Previous experience also includes roles at Jussi - WPP, Tricae.com.br, and DuPont, acquiring a diverse skill set in performance marketing, campaign management, and partner development. Educational background includes a Bachelor's degree in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing.

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