Mariana Bueno

Mariana Bueno is an experienced marketing professional with over a decade of expertise in brand management, particularly in the over-the-counter (OTC) healthcare sector. Currently serving as the Marketing Director at Reckitt since October 2011, Mariana has held various leadership roles, including Global Brand Marketing Director for OTC Healthcare and Regional Category Manager for OTC in Latin America. Mariana's contributions include developing and executing comprehensive brand strategies, leading trade marketing initiatives, and driving innovation across multiple markets. Previous experience includes internships at Pfizer and roles at Groupe SEB and ESPM Jr. Consultoria em Marketing. Mariana holds advanced degrees in Retail and Consumer Goods and completed a certification in Neuroscience Applied to Branding from ESPM.