Mihaela Lache

Mihaela Lache (Țapu) is a passionate marketeer currently serving as a Senior Brand & Trade Marketing Manager at Reckitt, where they supervise and coordinate the Laundry Category, driving sales growth and leading commercial plans. Previously, Mihaela held positions at Unilever and Whirlpool Corporation, where they developed and implemented marketing strategies for various product categories. They have a Master's Degree in Behavioral Economics and a Bachelor's Degree in Business Administration from the University of Bucharest. Mihaela is known for being an enthusiastic and fast learner, with a track record of enhancing brand performance through insightful analysis and strategic initiatives.