Rodrigo Barata

Head of Consumer Insights & Analytics, LATAM

Rodrigo Barata holds dual citizenship in Italy and Brazil and is an accomplished Consumer Insights Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) and Infant Nutrition sectors, having worked with major brands such as Veja, Vanish, and Danone. They have successfully led initiatives in market forecasting, innovation, and marketing communications, focusing on forging strong connections between brands and consumers. Rodrigo has previously held positions ranging from Port Operations Intern to Senior Market Intelligence Analyst and is currently pursuing an MBA in Marketing at Universidade de São Paulo.

Location

São Paulo, Brazil

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