Serena Ferrari is an accomplished marketing professional with extensive experience in the healthcare and pharmaceutical sectors. Currently serving as Marketing Director for Roche Diabetes since March 2018, Serena leads digital transformation initiatives to enhance patient empowerment and connectivity among stakeholders. In April 2023, Serena assumed the role of Marketing Director for Consumer Health at Alfasigma, overseeing a diverse portfolio. Previous positions include Medical Adviser at Bayer and various senior marketing roles at RB, including Head of Marketing for the Healthcare Portfolio. Serena holds a Degree in Pharmaceutical Chemistry and Technology from Università degli Studi del Piemonte Orientale and a PhD in Pharmacological Sciences and Respiratory Pathophysiology from Seconda Università degli Studi di Napoli.
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