Whitney Braddock

Whitney Braddock is an accomplished marketing professional with extensive experience in brand management and strategy. Currently serving as Global Brand Director at Reckitt since June 2019, Whitney has previously held senior brand management roles for Lysol and Finish Detergents. Prior to Reckitt, Whitney worked at Bayer from July 2013 to June 2019, managing brands such as Afrin, Dr. Scholl's, and Coppertone, showcasing strong skills in financial forecasting and strategic media analysis. Whitney’s experience also includes a Global Marketing MBA internship at L'Oréal, where a digital sustainability campaign was developed, and sales roles at Clampitt Paper Company, contributing significantly to revenue growth. Whitney holds an MBA in Marketing from UNC Kenan-Flagler Business School and a BBA in Marketing from Southern Methodist University.