William Feng is a passionate FMCG expert with 14 years of solid experience in retail market and cross-border e-commerce, possessing a strong understanding of both the Chinese and New Zealand markets. Currently, they serve as a Senior Key Account Manager at Reckitt, focusing on operations and strategies with Foodstuffs North Island and Woolworths. Previously, William held various marketing and management roles, demonstrating a track record of increasing market share and driving sales through strategic promotional campaigns. William earned a Master’s degree in Marketing from The University of Waikato and a Bachelor's degree in Business Administration from Shanghai University.
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