Patrícia Fraga

Patrícia Fraga is an accomplished executive with extensive experience in marketing and revenue generation within the media sector. Currently serving as Dirección-executiva de mercado at Grupo RBS since March 2021, Patrícia oversees advertising revenue across all media platforms and leads a sales team of 250, focusing on strategic planning and integrated commercial offerings. Prior to this role, Patrícia held various positions at Grupo RBS from December 2008 to February 2020, including Gerente Executiva de Marketing and Gerente de Inteligência de Mercado, where significant achievements included innovative product portfolio management and margin optimization. Educational credentials include a Post-EMBA from Kellogg Executive Education, an Executive MBA from Fundação Dom Cabral, an MBA in Marketing from ESPM, and a Bachelor's degree in Business Administration from the Federal University of Rio Grande do Sul.