Robinson Friede

Robinson Friede has a diverse work experience spanning multiple industries and roles. Robinson started their career as a Designer at Arquitetura e Construção Magazine in 2004 and later worked as a Senior Designer at VIP Magazine. In 2009, they became an Art Director at VOCÊ S/A.

In 2011, they transitioned to the role of Creative Director at InStyle Brazil, where they worked until 2014. From 2014 to 2015, they served as an Inbound Marketing Manager at Geekie, implementing inbound marketing strategies and generating qualified leads for the commercial team.

In 2015, Friede joined RESERVA as the Head of Digital Marketing, conceptualizing and implementing an inbound sales channel that generated significant revenue. Robinson also played a key role in defining campaign strategies and brand positioning.

From 2017 to 2018, they worked as a Marketing Manager at Foxton, focusing on the digital repositioning of the ecommerce platform and implementing omni-channel strategies.

In 2018, Friede became a Mentor of Digital Marketing at Startup SC, providing guidance and support to startup founders. Robinson also joined RD Station the same year, initially as the Head of Content and later as the Senior Manager of Demand Generation & Growth Marketing. In their current role as the Director of Demand Generation & Growth Marketing, they have been responsible for driving revenue growth, increasing traffic, lead generation, and managing multidisciplinary teams.

Throughout their career, Friede has demonstrated strong expertise in various areas of marketing, including growth strategies, content marketing, social media, performance marketing, and partner growth.

Robinson Friede obtained a Bachelor's degree in Industrial Design, specializing in Product Design and Visual Communication, from the Pontifícia Universidade Católica do Rio de Janeiro. Robinson also completed their primary and secondary education at the Centro Educacional de Niterói. In terms of additional certifications, Robinson has completed courses in Marketing Strategy and Advanced Growth Strategy from Reforge, as well as certifications in The Five Behaviors from LongVision and Leadership from a.karta.