Lance Hayden

Lance Hayden is a seasoned digital strategist with extensive experience in project management, business development, and marketing within various industries, including healthcare and retail. Currently serving as a Digital Strategist at RDA since November 2020, Lance has previously held positions such as Business Development Manager at Digital Scientists and Client Success Director at Perficient Digital, where responsibilities included translating digital needs into actionable strategies, managing multi-million dollar projects, and generating significant sales growth. With a robust background in analytics, content strategy, and personalization, Lance has successfully implemented comprehensive digital experiences and marketing automation campaigns. Lance holds a BA in Political Science and English from Emory University.