Re-Fresh Global
Viktoria Kanar has a diverse work experience spanning various industries. Viktoria is currently the Co-Founder and CEO of Re-Fresh Global, an open innovation platform focused on bringing sustainable and innovative solutions to the fashion and textile industry. Prior to that, they founded GeekChicTLV, a center for fashion entrepreneurship in Israel that aimed to drive innovation in the global fashion industry.
Viktoria has also worked as a Producer at i24NEWS and as a Mentor and Israel Representative for FTL · Fashion Tech Lab. Viktoria co-founded and served as a Partner at Bottom Line Consulting, specializing in the business of fashion and fashion tech and promoting Israel's e-commerce startups scene internationally.
Earlier in their career, they worked as a PR & Event Manager at Kanar Associates, the Director of European Division at NCSM Strategic Marketing, and as a Senior Advisor for Europe at The Israel Project. Viktoria also served as the Maayan Director at R. S. Lauder Foundation.
Throughout their career, Viktoria has demonstrated a passion for fashion, entrepreneurship, innovation, and promoting sustainable practices in the industry.
Viktoria Kanar completed their Diploma in Communications Management at Design Akademie Berlin from 2001 to 2004. Later, they pursued their MA in Interdisciplinary Democracy Studies at The Open University of Israel from 2007 to 2011.
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Re-Fresh Global
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We have developed a technology that can convert most textile waste into three groups of raw materials: bio-ethanol, nanocellulose and sanitized textile pulp, which can all be applied either back in the fashion or in other industries. We are developing automation in every step of the textile management process to replace hard manual work withinnovative tech solutions (e.g. automated sorting) and create mass production lines for the new raw materials. Our solution is a Microfactory system where large volumes of low-value textile waste undergo an innovative conversion into three groups of high-value raw materials: bio-ethanol, nanocellulose and sanitized multifunctional textile pulp for a wide spectrum of industrial use (in support of the EU 2050 climate-neutrality objective).