Sara Wilson

Sara Wilson is a seasoned marketing professional with extensive experience in lifecycle marketing, CRM management, and digital communications. Currently serving as the Senior Lifecycle Marketing Manager at REA Group, Sara oversees the lifecycle marketing strategy for Mortgage Choice. Previous roles include Senior Marketing Manager at SEEK and CRM Manager at Draftstars, focusing on strategy and execution across various digital channels. At Flybuys, Sara led a team in one of Australia's largest email marketing programs and managed digital optimization projects. Career beginnings include roles at Liberty Financial and Cancer Council Victoria, where Sara honed skills in digital communications and BTL marketing campaigns. Sara holds a Bachelor of Arts in Media and Communications from Deakin University and further education from the University of Wisconsin.