Reach Out and Read
Lori M. Brooks serves as the National Senior Director of External Affairs at Reach Out and Read, overseeing the organization’s strategic direction and external positioning to support 4.4 million children through pediatric well-child visits. With extensive experience as a marketing and communications consultant since 1999, Lori has advised on crisis management and strategic branding. Previous roles include Director of Communications at Oklahoma Contemporary, where brand concepts were translated into impactful promotional campaigns, and Associate Executive Director of the College Media Association, where leadership in college media education was emphasized. Additional positions include managing publications at the University of Oklahoma Student Media and directing communications for the Michael F. Price College of Business. Lori holds a Bachelor of Arts in News Communications from the University of Oklahoma.
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Reach Out and Read
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Reach Out and Read is an evidence-based nonprofit organization of medical providers who promote early literacy and school readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud. Reach Out and Read builds on the unique relationship between parents and medical providers to develop critical early reading skills in children, beginning at 6 months of age. Reach Out and Read serves more than 4 million children and their families annually. Reach Out and Read families read together more often, and their children enter kindergarten better prepared to succeed, with larger vocabularies and stronger language skills. During the preschool years, children served by Reach Out and Read score three to six months ahead of their non-Reach Out and Read peers on vocabulary tests. These early foundational language skills help start children on a path of success when they enter school.