Adam Leff

Adam Leff is CEO and Co-founder of REACH PROS and BOGOPOD. Adam is pursuing his dream of building a company that specializes in meeting consumer and merchant needs through the efficacy and integration of customized email and web-based direct marketing. With over 20 years of executive and entrepreneurial experience in the Internet sector, print media, and financial services, Adam brings extensive knowledge and expertise to the company he has started. During the previous seven years, Adam held various senior leadership positions with Move, Inc. (formerly Homestore). These positions ranged from Senior Director of Business Development & Product Development, where Adam created and implemented media-based pricing which unlocked the revenue growth for the company’s core offering, to his most recent role as Senior Vice President of Marketing and Sales Operations for Move Inc.'s Real Estate Division, including its flagship, Realtor.com. As SVP of Marketing & Sales Operations, Adam had numerous accomplishments which included increasing inbound customer demand by 125% year over year, reducing the company’s marketing budget by over 30% during a turnaround year, while at the same time increasing the reach of targeted audiences by more than 600%, launching new and enhanced product offerings which increased revenues by $10s of millions and developing a new national event-based sales channel which generates over $30 million in direct and related annual sales. His execution helped the Real Estate Division, including Realtor.com, realize a tremendous turnaround with revenues growing to almost $250 million. Prior to Move Inc., Adam was Vice President of Corporate Communications & Business Development for AdStar.com Inc. the leader in electronic ad entry systems for leading print and online publishers. In that role, Adam was responsible for developing the company's Internet strategy and raising capital. Before being recruited to AdStar.com, Adam was one of five principles who started the AdOne Classified Network, an ASP publishing technology that integrates with legacy systems to publish classified content on the web. AdOne quickly established over 500 newspaper affiliates and became a strategic acquisition of a major media consortium. Before entering the online sector, Adam held various executive positions at the Los Angeles Times, Bank of A. Levy and Chemical Bank Corporation. Adam holds both a Master's degree in Regional Science and a Bachelors degree from the University of Pennsylvania. Adam graduated with honors and received the Regional Science Most Outstanding Student award during his senior year.