Mark De Castro

Co-founder, CEO at Reach Social

Mark De Castro has a diverse work experience spanning different industries. In 2010, they worked as an Investment Analyst and Consultant at American Housing Group Ventures, where they analyzed acquisition targets, operated the investment model, and aided in the development of the company's business plan. From 2012 to 2013, they held roles at Visus Video, initially as a Client Services Manager and later as the Director of Client Services. In these positions, they generated client campaign reporting, performed in-depth campaign analyses, and presented campaign wraps to clients. Mark also contributed to the significant growth of the business and led a team of six. In 2013, they joined Emerge Digital Group as a Research Analyst and later became the Chief Analyst of Trading Operations. Mark played a key role in the company's rapid revenue growth. In 2014, De Castro co-founded and served as the CEO of Adtango, an advertiser trading desk focused on Hispanic and Latino audiences. The company achieved substantial revenue growth during their tenure. Mark then co-founded Zumby, a venture-funded technology startup, where they served as the President. Zumby used AI and machine learning for influencer marketing automation. De Castro was instrumental in the company's growth until it was acquired by Rad Technologies Inc. in 2019. Mark then became the Chief Operating Officer at Rad Intelligence until July 2020. In 2017, they joined the United States Army Reserve as a Combat Engineer. In 2018, they worked as a Business Development Advisor at egami.tv. Most recently, in 2022, they became an Advisor for the Customer Experience Program at the University of California, Santa Barbara PaCE.

Mark De Castro attended the University of California, Davis from 2003 to 2008, where they earned a degree in Economics. Prior to their time at the university, Mark completed their high school education at San Clemente High School. In addition to their formal education, Mark obtained certifications in Series 7, 63, and 66 from the FINRA (Financial Industry Regulatory Authority). The specific dates of when they obtained these certifications are not provided.

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