Michelle Robbins

Michelle brings 16 years of brand-building and innovation expertise with a strong drive for results. While at Procter & Gamble, she delivered consistent sales growth on top brands such as Vicks NyQuil & DayQuil, ZzzQuil, Always and Tampax. She led the in-market launch of the new OTC sleep brand ZzzQuil which disrupted the sleep category and achieved share leadership in less than 6 months. Most recently, she served as CMO of a natural vitamin and supplement brand where she led the brand’s digital transformation—including the launch of its first-ever direct-to-consumer site—and launched six new product innovations in six months.