Shay Cooper

Shay Cooper is an accomplished professional in data and analytics with a strong background in leading cross-functional teams and implementing data strategies to enhance business performance. Currently serving as the Director of Data & Analytics at Reach plc since October 2020, Shay oversees the development of critical data infrastructure to support the company's Customer Value Strategy. Previous roles include managing teams at Global, Modus BI, and Calibrate Consulting, where Shay honed skills in business intelligence, data governance, and project management, contributing to successful GDPR initiatives and ISO certifications. Shay's extensive experience also includes leadership positions at Climber BI and Project Brokers, emphasizing strategic partnerships and transformative data consultancy solutions. Shay holds a BSc Hons in Business Information Technology from Northumbria University.