Sheri Reefer

Sheri Reefer is an accomplished professional with extensive experience in digital insights and media research. Currently serving as the Head of Digital Insights at Reach plc since October 2018, Sheri has a significant background as a Senior Web Analyst and Digital Insight Professional at Trinity Mirror Group PLC, where responsibilities include providing actionable consumer insights to various teams and engaging in a wide array of analytical projects. Previous experience includes a contract role at MTV Networks as the Emerging Markets Media Research Manager, where strategic insights were developed for enhancing channel performance, as well as a Media Consultant position at Accenture, focusing on media analysis and evaluations. Early career experience includes a role as a Research Executive at the BBC. Sheri holds a degree from London Guildhall University.