Demetria Wideman, MBA

Executive Vice President Growth at ReachTV

Demetria Wideman, MBA, has a diverse and successful work experience spanning over two decades. Currently, they hold the position of Executive Vice President Growth at ReachTV, a role they assumed in November 2022. Prior to this, from November 2021 to November 2022, they served as the Vice President of Business Development and Airport Partnerships at ReachTV.

Before joining ReachTV, Demetria had a long and impactful tenure at Hartsfield-Jackson Atlanta International Airport, starting in January 2008. During their time there, they held various roles, including Senior Manager Business Development/Marketing and Marketing Manager. As the senior manager, they led the airport's marketing and communications programs, overseeing a substantial budget and a team of 20 marketing professionals. Demetria'sresponsibilities included program promotion, partnership marketing, advertising placement, event management, and strategic marketing initiatives. Demetria also managed print and online marketing, media relations, and vendor management, among other tasks.

Prior to their work at the airport, Demetria worked at EarthLink Inc, a startup technology company, from 2000 to 2007. During this time, they excelled in several marketing roles, including Senior Marketing & Compliance Manager, Direct Marketing Manager, and Direct Marketing Coordinator. Demetria developed and executed both B2C and B2B marketing programs, contributing to the company's consistent ranking as the number one ISP for five consecutive years.

Demetria's early career included a role as a Supplier Diversity Specialist at Toyota Motor Manufacturing North America from June 1998 to June 2000. In this position, they managed a nationally recognized supplier diversity program and successfully planned and executed a large-scale supplier diversity tradeshow.

Overall, Demetria Wideman, MBA, has a proven track record of success in marketing, business development, and strategic planning across various industries, demonstrating adaptability and leadership in their roles.

Demetria Wideman, MBA received their high school diploma from Manual High School in 1994. Demetria then went on to attend Clark Atlanta University from 1994 to 1998, where they earned a Bachelor of Science degree in Business Administration with a concentration in Marketing. After working in the field for some time, Demetria pursued further education and obtained their Master of Business Administration (MBA) degree with a specialization in International Business from Clayton State University, attending from 2011 to 2013.

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Timeline

  • Executive Vice President Growth

    November, 2022 - present

  • Vice President of Business Development and Airport Partnerships

    November, 2021