Reactive Reality is the leading augmented reality (AR) provider in e-commerce. Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. It transforms a brand or retailer’s product photos into smart AR assets which online shoppers can try on their own avatars. PICTOFiTavatars are photorealistic depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT.In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture millions of garments and accessories, shoes and bags in a matter of minutes.Headquartered in Graz, Austria with offices in San Francisco, California and Tokyo, Japan, the team is 50 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Hugo Boss, and it is an active partner of Microsoft and the London College of Fashion.The company’s board is made up of business and scientific advisors that are assisting in growing the company. These include: John Heugle, the CEO of ams AG, and a director at Google X, the innovation arm of Google; Stefan Thomke, an authority on the management of innovation and the William Barclay Harding Professor of Business Administration at Harvard Business School; and Christian Ramsauer, a former McKinsey consultant turned Head of the Institute of Industrial Engineering and Innovation Research as well as Head of the Institute of Production Science and Management at the Graz University of Technology.

AI/ML

AR/VR

E-Commerce

Shopping

Software

Reactive Reality

Reactive Reality's headquarters in Graz, Austria

Christoph Bauernhofer

Dominik Scheucher

Phil Gosch

Thomas Valta

Thomas Ferk

Claire Estebanez, CPA

Philipp Pani

Johanna Böhm-Eberlein, MSc

Marie-Christin Url

Katharina Wenzel

The Engineering team at Reactive Reality is responsible for developing and maintaining the PICTOFiT platform, which transforms product photos into augmented reality (AR) assets for enhanced e-commerce experiences. This team of world-class engineers and scientists works on implementing cutting-edge algorithms, leveraging deep learning and artificial intelligence to ensure the scalability and realism of virtual try-ons for online shoppers. They also focus on improving and innovating the core technology to support the company’s global clients and partners, while maintaining seamless integration with existing retail systems.

Engineering

The Creative and Sales Support Team at Reactive Reality plays a crucial role in seamlessly merging artistic innovation with targeted sales strategies. The team of 3D Artists and Sales Support experts transforms product photos into realistic AR assets, enhancing the visual appeal and interactivity of the PICTOFiT platform. Simultaneously, the Sales Operation Analyst streamlines sales processes and provides insights to optimize performance, while the Director of Business Development & Sales spearheads strategic initiatives and client relationships to drive growth and market penetration. Together, they ensure that Reactive Reality delivers exceptional, scalable, and engaging AR experiences to its e-commerce clients.

Creative and Sales Support Team

Reactive Reality

Org chart

Teams

Engineering

Creative and Sales Support Team

Offices

Reactive Reality

Org chart

Teams

Engineering

Creative and Sales Support Team

Offices

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