JR

Joseph Riddle

Advisor at Reading Horizons

Joseph is an experienced marketing and business executive with a keen ability to identify and develop new market opportunities. Joseph spent 15 years with SmartBrief in Washington, DC where he conceived and grew the SmartBrief Education and Workforce practice. His leadership and vision led to great success in recruiting, managing and mentoring the top-performing team and largest vertical business unit in the company. Joseph’s expertise in growth brought him to Tracking First in Utah during the early startup phase where he developed and executed a comprehensive marketing strategy. His hands-on implementation helped secure 30 Fortune 500 enterprise accounts and venture capital funding. In addition to his professional experience, Joseph serves as Vice President of the Louis August Jonas Foundation Board of Directors and tours internationally with the Salt Lake Vocal Artists.


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