Francisco Lozano Figueroa

Francisco Lozano Figueroa is a seasoned creative professional with extensive experience in the advertising and health industries. Currently serving as a Senior Creative Producer at Ready Set since August 2022, Francisco leads the strategy, creation, scripting, and production of impactful performance-based advertisements for notable health brands, contributing significantly to their total marketing spend. Francisco has held various roles including Senior Creative Director, Creative Director, and Content Director, showcasing a strong ability to collaborate with creative teams and drive data-driven insights. Previous positions include Creative Director and Senior Art Director at Horizontal Studio and Buena Productora, respectively, where Francisco excelled in overseeing creative direction and crafting comprehensive marketing campaigns. Additionally, Francisco has imparted knowledge as a teacher in Digital Media at Escuela Superior de Creativos Publicitarios. Educational qualifications include degrees from AAAP and the DeRose Method, further enhancing expertise in creative direction and mindfulness practices.