Readyland, LLC
Michael Sherman is a creative professional with over 30 years of experience in the toy and game industry. Michael has held roles such as Creative Director, Art Director, Designer, and Project Manager at various companies. Currently, Michael is the owner of Michael Sherman Design and serves as Creative Director at Readyland, LLC. With a degree in Graphic Design and Illustration from San Jose State University, Michael has a proven track record of bringing creative projects to life and ensuring they align with brand standards and voice.
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Readyland, LLC
At Readyland, we are creating the future of interactive storytelling and play, from books to toys and beyond. For over 25 years, our team has collaborated with the world's leading toy companies and children's brands to create some of the most beloved and successful play experiences of all time. We understand what kids love and how they play, and we translate that knowledge into products that spark imagination and ignite hours of joyful exploration. Our groundbreaking “Alexa Interactive Books” mark a new chapter in interactive storytelling. By seamlessly integrating with Alexa, we transform traditional books into an immersive adventure. Kids can talk with characters, make decisions, play games, and discover new surprises with each interaction. With hundreds of interactions in each book, every experience becomes a unique adventure. And this is just the beginning. Readyland is on a mission to extend our groundbreaking interactivity beyond books. We envision a future where toys and more come to life in ways that redefine play.