Hannamari Lakkala

Hannamari Lakkala is a Business Director in Retail at Reaktor, based in Amsterdam since March 2024, focusing on expanding European business and enhancing retail clients' digital offerings and customer experiences. Prior to this, Hannamari worked as an Associate at McKinsey & Company from March 2023 to February 2024, specializing in Digital & Analytics. From February 2018 to February 2023, Hannamari was a member of the Finland Leadership Team at Reaktor, where responsibilities included guiding operations and fostering growth within the Finnish organization. Earlier roles included Senior Consultant and Consultant at Capgemini Invent, and various positions in academic and consulting settings, including a Project Coordinator role at Tekes and research assistance at Turku School of Economics. Hannamari holds both BSc and MSc degrees in Economics and Business Administration from the Turku School of Economics, supplemented by exchange studies at Agnes Scott College and Universidad de Lima.